This full-stack Local SEO campaign for Precision Roof Crafters was designed to turn a low-visibility Houston roofing website into a stronger organic and local competitor. The work included Google Business Profile optimization, local citation cleanup, Houston-specific service and location pages, schema markup, technical SEO, mobile improvements, keyword targeting, internal linking, weekly GBP posting, reputation management, and locally relevant content creation. After 12 months, organic traffic increased by 612%, total ranking keywords grew 169% to 121+, Top 10 keyword rankings rose from 6 to 38, Top 3 rankings increased from 1 to 14, and Map Pack visibility improved from 2 to 19 wins.
Houston, Texas, USA
Roofing
12 Months
Local SEO, Google Business Profile Optimization, Citation Building, NAP Consistency, On-Page SEO, Service Page SEO, Location Page SEO, Technical SEO, Mobile Optimization, Local Keyword Targeting, Internal Linking, Local Content Creation, Schema Markup, Review & Reputation Management, and GBP Posting.
Precision Roof Crafters is a Houston-based roofing company serving residential and commercial customers with roof replacement, storm damage repair, leak detection, emergency roofing, and related services. Over a 12-month Local SEO campaign, the strategy focused on rebuilding the company’s Google Business Profile, fixing citation inconsistencies, improving service and location pages, strengthening technical SEO, creating Houston-focused content, optimizing internal links, and improving review generation. The campaign increased monthly organic traffic from roughly 142 visits to 1,010+, grew ranking keywords from 45 to 121+, expanded Top 3 rankings from 1 to 14, and improved Map Pack visibility from 2 to 19 tracked wins.









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