Local SEO Pest Control

Tacoma Pest Control SEO Growth with 98% More GBP Calls

This 4-month campaign for Saela Pest Control was designed to improve visibility across Google organic search, Google Maps, and modern AI discovery platforms. The work included Google Business Profile optimization, NAP and citation consistency, Tacoma service-area optimization, LocalBusiness and PestControl schema, pest-specific landing pages, semantic keyword clustering, internal linking, E-E-A-T improvements, AEO, GEO, LLMO, and location page expansion. The campaign produced 357% organic traffic growth, 584% growth in ranking keywords, 593% more Page 1 keywords, 200% higher Top-3 Map Pack coverage, 254% more AI mentions, and 282% more AI-cited pages.

Location

Tacoma, Washington, USA

Industry

Pest Control

Duration

4 Months

Services

Local SEO, Google Business Profile Optimization, NAP & Citation Optimization, Service Area SEO, Local Schema, Review Signal Optimization, On-Page SEO, Semantic SEO, Internal Linking, E-E-A-T Enhancement, Location Landing Page SEO, AEO, GEO, and LLMO.

0 Phone Calls from GBP

+130 → 890% Ranking Keywords

0 Organic Traffic

0 AI Mentions

Saela Pest Control serves homeowners across Tacoma, Washington with general pest control, rodent control, termite treatment, spider control, cockroach treatment, flea control, mosquito control, and recurring pest prevention services. Over a focused 4-month Local SEO and AI Search Optimization campaign, the strategy strengthened Google Business Profile signals, local citations, service-area relevance, Tacoma-focused landing pages, on-page SEO, schema, semantic content, review responses, and AI-ready content. Monthly organic traffic increased from 2.1K to 9.6K, GBP views grew from 1,650 to 3,450, calls increased from 44 to 87, and Top-3 Map Pack coverage rose from 7% to 21%.

Pest Control Local SEO Case Study | Page 1