Local SEO AEO, GEO Real Estate

Real Estate SEO Case Study with Top 3 Map Rankings and Strong AI Search Visibility

This SEO project for Chris Colgan Team – EXP Realty was built around launching and scaling a new real estate website for organic, local, and AI-driven search. The work included location-based metadata, landing page optimization, high-intent buyer and seller keyword targeting, structured content, schema markup, citation development, NAP consistency, and complete Google Business Profile optimization. AEO, GEO, and LLMO were also implemented to improve entity recognition, conversational search visibility, AI-generated summaries, and knowledge graph alignment while supporting stronger rankings across Google Search and Maps.

Location

Northern Virginia, USA

Industry

Real Estate, Residential & Investment Properties

Duration

6 Month

Services

Local SEO, Website SEO, Google Business Profile Optimization, NAP Consistency, Citation Building, Location Landing Page SEO, On-Page SEO, Buyer & Seller Keyword Optimization, Schema Markup, Content Strategy, AEO, GEO, and LLMO.

0 Phone Calls from GBP

#0 Map Pack Ranking

+3.7K% Organic Traffic

0 Google Reviews

Chris Colgan Team – EXP Realty is a residential and investment real estate team serving competitive Northern Virginia markets. This project started with a brand-new website and focused on building search visibility from the ground up through Local SEO, website SEO, Google Business Profile optimization, local keyword targeting, citation building, location landing pages, schema markup, and AI-focused strategies including AEO, GEO, and LLMO. The campaign helped strengthen Google Maps visibility, improve buyer and seller keyword rankings, generate multiple #1 Map Pack positions, and build stronger authority across both traditional and AI-powered search platforms.

Real Estate Local SEO Case Study