This six-month SEO campaign for DMV Iron Gym combined traditional local search optimization with modern AI search strategies. The work covered complete Google Business Profile optimization, local citation building, location-specific landing pages, on-page SEO, LocalBusiness and Service schema, and keyword optimization across membership and training pages. AEO, GEO, and LLMO were also implemented to strengthen entity recognition and visibility across ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity while improving Google Maps authority and local search performance.
Virginia & Maryland, USA
Fitness, Health & Wellness, Gym Franchise Services
6 Months
Local SEO, Website SEO, Google Business Profile Optimization, Citation Building, On-Page SEO, Local Keyword Optimization, LocalBusiness & Service Schema, Reputation Management, AEO, GEO, and LLMO.
DMV Iron Gym is a multi-location fitness and wellness brand serving locations across Virginia and Maryland. This project focused on improving the brand’s visibility across Google Search, Google Maps, and AI-powered search platforms through Local SEO, Google Business Profile optimization, website SEO, AEO, GEO, and LLMO. The strategy included local keyword targeting, NAP consistency, citation building, location page optimization, schema markup, reputation management, and AI-focused content optimization, helping the gym achieve multiple #1 Map Pack positions, most tracked keywords within the Top 3, and stronger local engagement.









View Work
View Work
View Work
Send me a message on Upwork. I respond to every inquiry within 24 hours.