Local SEO Spa

Spa SEO Case Study with 120% More Website Clicks and Top 3 Google Map Rankings

This Local SEO and AI Search Optimization campaign was designed to strengthen The Spa Orlando’s presence across Google Search, Google Maps, and AI-powered discovery platforms. The work covered complete Google Business Profile optimization, local keyword targeting, citation building, location-focused metadata, service page improvements, FAQ optimization, internal linking, LocalBusiness and service-related schema, plus AEO, GEO, and LLMO. Over six months, website clicks increased from 587 to 1,294, calls grew from 246 to 681, and profile views more than doubled while most tracked local keywords reached the Top 3.

Location

Orlando, Florida, USA

Industry

Day Spa, Massage Therapy, Skincare & Wellness

Duration

6 Months

Services

Local SEO, Local Service SEO, Google Business Profile Optimization, NAP Consistency, Citation Building, Local Keyword Research, On-Page SEO, Internal Linking, Local Schema, FAQ Optimization, AEO, GEO, and LLMO.

0 Phone Calls from GBP

#0 Website Click

0 GBP Profile Views

0 Google Reviews

The Spa Orlando is a luxury day spa serving Orlando, Florida, with services including massage therapy, customized facials, skincare, body treatments, nail care, waxing, and spa packages. This six-month SEO project focused on improving local search visibility, Google Maps performance, appointment opportunities, and AI search discoverability. The strategy included Google Business Profile optimization, NAP consistency, local citations, keyword research, on-page SEO, internal linking, schema markup, AEO, GEO, and LLMO, resulting in multiple #1 Map Pack rankings, 80+ new positive reviews, stronger local engagement, and significant growth in GBP calls and website clicks.

Spa Local SEO Case Study, Page 1